Cristiano Basciu


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Cristiano is the Artistic Director of Richard Ward where he has been for 17 years. Christiano arrived in London from his native Sardinia in 1997, where he became an apprentice and underwent both his college training and the Richard Ward in-salon training programme. Cristiano’s natural skills and talent as a fashionista have led him naturally take up the role of Artistic Director within the company, and build an excellent reputation as one of the leading lights in catwalk styling — working with prestigious national and international magazines, TV and fashion houses to compile signature looks for shows and sessions. His vision for trends in all things hair means he now enjoys compiling and coordinating the company’s photographic shoots, show and media work. He works extensively with Richard on his QVC product shows as well as helping him create seasonal trend predictions for the media on behalf of the company. Cristiano’s diverse clientele sees A Listers to real women visiting him for his special and unique brand of hair magic, delivered with his trademark personality, zest and lust for life. His versatility and creativity in dressing hair, from glamorous red carpet looks to wedding hair, and his cutting-edge ability in developing signature classic cuts have hastened his industry reputation as not only an integral part of the RW team, but a mover and shaker when it comes to all things fashion and hair. Cristiano is a member of the Fellowship for British Hairdressing and regular represents Richard Ward in it’s photographic and styling work with L’Oreal, working on shows and fashion-weeks all over the world.

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